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The report builder enables you to create a report with any combination of dimensions and metrics available to export this data as an Excel file e-mailed to the address associated to the login creating the report. To define a report, simply:
  1. Enter a Report name in the Configuration section
  2. Select the scope of your report by choosing to and from dates, filters, and whether you want to compare against benchmarks in the Select filters area
  3. Select the dimensions you want included in the report with the Group by field in Report data
  4. Select the metrics you want included in the report with the Metrics field in Report data
  5. Preview your report structure in the Preview section
  6. Push the e-mail report button at the bottom

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Available Dimensions and Metrics


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Dimensions

FieldDescription
DayDate field (dd/mm/yyyy)
MonthMonth (word)
SeatSeat / Customer name (in IMPACT+)
AdvertisersAdvertiser name (from connected platform)
Advertiser IDsAdvertiser ID (from connected platform)
CampaignsCampaign name (in IMPACT+)
ActivationsCampaign name (from connected platform)
Activation IDsCampaign ID (from connected platform)
Insertion OrdersInsertion Order name (from connected platform)
Insertion Order IDsInsertion Order ID (from connected platform)
Line ItemsLine Item name (from connected platform)
Line Item IDsLine Item ID (from connected platform)
CreativesCreative name (from connected platform)
Creative IDsCreative ID (from connected platform)
PlatformsPlatform name
Asset typeCreative type
DeviceDevice type
FormatFormat name
ConnectionConnection type
Placements & Ad formatsPlacement / ad format name
Duration (seconds)Video duration (seconds)

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Metrics

FieldDescription
ImpressionsVolume of impressions
GHG emissionsVolume of GHG emissions (gCO2eq)
Spend €Spend in EUR
Spend £Spend in GBP
Spend $Spend in USD
Electricity consumptionElectricity consumption (kWh)
Wh per 1000 impressionsElectricity consumption per 1000 impressions
Wh per 1000 viewsElectricity consumption per 1000 views
Wh per 1000€ spentElectricity consumption per €1000
Wh per 1000$ spentElectricity consumption per $1000
Wh per 1000£ spentElectricity consumption per £1000
gCO2eq per 1000 impressionsGHG emissions per 1000 impressions
gCO2eq per 1000 viewsGHG emissions per 1000 views
gCO2eq per 1000€ spentGHG emissions per €1000
gCO2eq per 1000$ spentGHG emissions per $1000
gCO2eq per 1000£ spentGHG emissions per £1000
Creative weightCreative asset file size (kb)
Creative durationCreative duration (video) (seconds)
ViewtimeAvg. video length viewed (seconds)
Video startVideo starts
Video 25Video played to 25% at least
Video 50Video played to 50% at least
Video 75Video played to 75% at least
Video completedVideo completed
VCRVideo Completion Rate (videos completed / videos started)
kgCO2eq of device embodied emissionsUser Device embodied emissions (kgCO2eq)
kgCO2eq of delivery network transmissionNetwork transmission emissions for delivery (kgCO2eq)
kgCO2eq of delivery datacenterDatacenter emissions for delivery (kgCO2eq)
kgCO2eq of device usageDevice usage emissions for delivery and rendering (kgCO2eq)
kWh of delivery network transmissionElectricity consumption of network for delivery (kWh)
kWh of delivery datacenterElectricity consumption of datacenter for delivery (kWh)
kWh of device usageElectricity consumption of device for delivery and render (kWh)