This section was built to allow marketers to manage their connected platforms with their various line items and formats into meta-campaigns within ESP. It also allows users to declare optimizations made on their activity to inform the emissions model.

Although we can automatically ingest data and structure from your platforms, we cannot map between different line items or platforms so this needs to be done manually.

An Activation is a campaign from a platform. We have named it this way to avoid confusion from the Campaign term within ESP. By collating Activations into Campaigns you can get a top-line view of your activity without having a complicated filter selection process every time you want to analyze a set of activity that sits across multiple platforms, accounts or campaigns.

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Activations

This section lists all the activations for all platforms which were sent to IMPACT+ following the onboarding process.

From this page you will be able to manage your activations:

  • Assign them to a campaign
  • Update the creative weights per device
  • Update the video duration
  • Update the creative format used (ie. Facebook and Instagram)

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Campaigns

The section lists all the campaigns which were created by you or your team and enables you to:

  • Create new campaigns
  • View number of activations assigned to the campaign

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Optimization Declaration

Optimization declaration allows users to provide information to IMPACT+ that helps to ensure the most accurate modelling of GHG emissions and electricity consumption of your activity.

Some optimization activities cannot be derived from the reports available in the buying platforms. When these optimizations are made, a declaration is needed to update the model of the precise context.

The optimizations available to declare are:

Some optimizations inform the model (Wifi-only and Cellular targeting) while the others are purely declarative because we already pick up the precise data on scheduling / format selection via the API so no adjustment to the model needs to be made.

We intend to track the declarative optimizations for future reporting purposes.

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How to use

  1. Select the creatives, activations or campaigns that the optimization has been applied to
  2. Push the Declare Optimization button
  3. Select the optimization(s) that apply
ReduceCreative Optimizer BETA