Creative OptimizerBETA is a tool focused on reducing creative asset weight available as part of an ESP subscription or a standalone commercial license.

To learn more or gain access, please speak to your account manager.

Submitting video creatives for optimization

To optimize your creative, follow the steps below from the Creative OptimizerBETA section of the interface:

  1. Select your seat - the seat is the contractual entity so most users will only have one available
  2. Select the advertiser
  3. Select the platform - we tailor optimization based on the platform so it is important to specify where the creative will be used
  4. Enter additional recipients - if you need someone else to be able to download the optimized creatives, input their email so that they get the link directly
  5. Upload your creatives - drag and drop or click to upload files. URLs cannot be used.
File uploads must be in .zip format containing only .mp4 or .mov files

The max file weight should be 2GB per upload and videos should be no longer than 3 minutes
  1. Push Apply to submit - a confirmation screen will appear totalling the number of recognized creatives expected to be optimized along with any error messages.

  2. Confirm you wish to proceed - the relevant credits will be consumed on confirmation and you will be provided with a request ID. Use this request ID if you need to refer to it later with support.

  3. Wait for e-mail - you will receive a download link for your optimized creatives in your e-mail upon completion

Optimized Creatives Output

Upon downloading and extracting the zip file containing your optimized creatives you will see several folders available:

Zip file structure:

  • 3 folders
    1. Recommended – all devices - Platform name
    2. Max GHG Reduction – all devices - Platform name
    3. CTV folder - Name dependent on which platforms they relate to (in bold below):
      1. Programmatic platforms (DV360, Xandr, Google Ads, Youtube, TTD, Generic DSP) > CTV specific – CTV – Platform name
      2. Amazon DSP > Prime video & Freevee specific - CTV - Amazon DSP
      3. Tiktok > Min GHG Reduction - all devices - Tiktok
  1. Recommended spec that will work across devices for a given platform. We do not envisage any concerns around video quality, regardless of the device or content of the video.
  2. Max GHG Reduction folder provides more heavy optimization which may have a slightly noticeable impact on visual quality if using fast moving images, thin text (like subtitles or small print) or an extended color palette. This provides a stronger reduction than the recommended spec but we would advise a human review of the quality before deploying.
  3. CTV folder provides appropriate specs for CTV devices due to their much larger size and quality needs. There is also a significant difference between minimum specs required by each platforms so we have captured that here to ensure all creatives are accepted.

The filenames within the folders no longer identify which set they’re in or their attributes as they did previously, in order to remove errors relating to naming structures/taxonomies.

Things to look for when reviewing video quality against the original:

-Subtitles / Smallprint
-Fast moving images
-Individual sound channels being used

Creative Credits

Credits are bought on a pre-usage basis.

Credits used can be tracked by seat and advertiser level on the entry page to Creative OptimizerBETA

1 Credit = 1 Uploaded Creative

Speak to your account manager to discuss credit usage and limits

Optimization Presets by platform

While we have configured the optimization presets by platform, device, formats and aspect ratio to provide the best combination of reduction and user experience, there is some crossover in the configurations for each platform - particularly where they have similar formats and device delivery.

Below is a full list of the settings chosen for each platform for your reference:

PlatformSub output file typeEnd name of sub output fileAspect ratioSizevideo kbpsold video kbpsaudio kbpsNew device nameSound
Amazon DSPMax GHG reductionMax GHG reduction - all devices - Amazon DSP1:1720*72022002200128all devicesStereo
Amazon DSPPrime video & Freevee specificPrime video & Freevee specific - CTV - Amazon DSP1:11080*10801700017000192CTVStereo
Amazon DSPRecommendedRecommended - all devices - Amazon DSP1:11080*108040004000128all devicesStereo
Amazon DSPMax GHG reductionMax GHG reduction - all devices - Amazon DSP16:91280*72022002200128all devicesStereo
Amazon DSPPrime video & Freevee specificPrime video & Freevee specific - CTV - Amazon DSP16:91920*10801700017000192CTVStereo
Amazon DSPRecommendedRecommended - all devices - Amazon DSP16:91920*108040004000128all devicesStereo
Amazon DSPMax GHG reductionMax GHG reduction - all devices - Amazon DSP3:4720*96022002200128all devicesStereo
Amazon DSPPrime video & Freevee specificPrime video & Freevee specific - CTV - Amazon DSP3:41080*14401700017000192CTVStereo
Amazon DSPRecommendedRecommended - all devices - Amazon DSP3:41080*144040004000128all devicesStereo
Amazon DSPMax GHG reductionMax GHG reduction - all devices - Amazon DSP4:3960*72022002200128all devicesStereo
Amazon DSPPrime video & Freevee specificPrime video & Freevee specific - CTV - Amazon DSP4:31440*10801700017000192CTVStereo
Amazon DSPRecommendedRecommended - all devices - Amazon DSP4:31440*108040004000128all devicesStereo
Amazon DSPMax GHG reductionMax GHG reduction - all devices - Amazon DSP9:16720*128022002200128all devicesStereo
Amazon DSPPrime video & Freevee specificPrime video & Freevee specific - CTV - Amazon DSP9:161080*19201700017000192CTVStereo
Amazon DSPRecommendedRecommended - all devices - Amazon DSP9:161080*192040004000128all devicesStereo
DV360CTV specificCTV specific - CTV - DV3601:11080*10801700017000192CTVStereo
DV360Max GHG reductionMax GHG reduction - all devices - DV3601:1720*72015601300128all devicesStereo
DV360RecommendedRecommended - all devices - DV3601:1720*72020281690128all devicesStereo
DV360Max GHG reductionMax GHG reduction - all devices - DV36016:91280*72015601300128all devicesStereo
DV360CTV specificCTV specific - CTV - DV36016:91920*10801700017000192CTVStereo
DV360RecommendedRecommended - all devices - DV36016:91280*72024002000128all devicesStereo
DV360CTV specificCTV specific - CTV - DV3603:41080*14401700017000192CTVStereo
DV360Max GHG reductionMax GHG reduction - all devices - DV3603:4720*96015601300128all devicesStereo
DV360RecommendedRecommended - all devices - DV3603:4720*96020281690128all devicesStereo
DV360Max GHG reductionMax GHG reduction - all devices - DV3604:3960*72015601300128all devicesStereo
DV360CTV specificCTV specific - CTV - DV3604:31440*10801700017000192CTVStereo
DV360RecommendedRecommended - all devices - DV3604:3960*72020281690128all devicesStereo
DV360RecommendedRecommended - all devices - DV3604:5720*90020281690128all devicesStereo
DV360CTV specificCTV specific - CTV - DV3604:5720*9001700017000192CTVStereo
DV360Max GHG reductionMax GHG reduction - all devices - DV3604:5720*90015601300128all devicesStereo
DV360RecommendedRecommended - all devices - DV3605:4900*72020281690128all devicesStereo
DV360CTV specificCTV specific - CTV - DV3605:4900*7201700017000192CTVStereo
DV360Max GHG reductionMax GHG reduction - all devices - DV3605:4900*72015601300128all devicesStereo
DV360Max GHG reductionMax GHG reduction - all devices - DV3609:16720*128015601300128all devicesStereo
DV360CTV specificCTV specific - CTV - DV3609:161080*19201700017000192CTVStereo
DV360RecommendedRecommended - all devices - DV3609:16720*128024002000128all devicesStereo
Generic DSPCTV specificCTV specific - CTV - Generic DSP1:11080*108033153315128CTVStereo
Generic DSPMax GHG reductionMax GHG reduction - all devices - Generic DSP1:1720*72013001300128all devicesStereo
Generic DSPRecommendedRecommended - all devices - Generic DSP1:1720*72016901690128all devicesStereo
Generic DSPMax GHG reductionMax GHG reduction - all devices - Generic DSP16:91280*72013001300128all devicesStereo
Generic DSPCTV specificCTV specific - CTV - Generic DSP16:91920*108033153315128CTVStereo
Generic DSPRecommendedRecommended - all devices - Generic DSP16:91280*72020002000128all devicesStereo
Generic DSPCTV specificCTV specific - CTV - Generic DSP3:41080*144033153315128CTVStereo
Generic DSPMax GHG reductionMax GHG reduction - all devices - Generic DSP3:4720*96013001300128all devicesStereo
Generic DSPRecommendedRecommended - all devices - Generic DSP3:4720*96016901690128all devicesStereo
Generic DSPMax GHG reductionMax GHG reduction - all devices - Generic DSP4:3960*72013001300128all devicesStereo
Generic DSPCTV specificCTV specific - CTV - Generic DSP4:31440*108033153315128CTVStereo
Generic DSPRecommendedRecommended - all devices - Generic DSP4:3960*72016901690128all devicesStereo
Generic DSPRecommendedRecommended - all devices - Generic DSP4:5720*90016901690128all devicesStereo
Generic DSPCTV specificCTV specific - CTV - Generic DSP4:5720*90033153315128CTVStereo
Generic DSPMax GHG reductionMax GHG reduction - all devices - Generic DSP4:5720*90013001300128all devicesStereo
Generic DSPRecommendedRecommended - all devices - Generic DSP5:4900*72016901690128all devicesStereo
Generic DSPCTV specificCTV specific - CTV - Generic DSP5:4900*72033153315128CTVStereo
Generic DSPMax GHG reductionMax GHG reduction - all devices - Generic DSP5:4900*72013001300128all devicesStereo
Generic DSPMax GHG reductionMax GHG reduction - all devices - Generic DSP9:16720*128013001300128all devicesStereo
Generic DSPCTV specificCTV specific - CTV - Generic DSP9:161080*192033153315128CTVStereo
Generic DSPRecommendedRecommended - all devices - Generic DSP9:16720*128020002000128all devicesStereo
Google AdsCTV specificCTV specific - CTV - Google Ads1:11080*10801700017000192CTVStereo
Google AdsMax GHG reductionMax GHG reduction - all devices - Google Ads1:1720*72015601300128all devicesStereo
Google AdsRecommendedRecommended - all devices - Google Ads1:1720*72020281690128all devicesStereo
Google AdsMax GHG reductionMax GHG reduction - all devices - Google Ads16:91280*72015601300128all devicesStereo
Google AdsCTV specificCTV specific - CTV - Google Ads16:91920*10801700017000192CTVStereo
Google AdsRecommendedRecommended - all devices - Google Ads16:91280*72024002000128all devicesStereo
Google AdsCTV specificCTV specific - CTV - Google Ads3:41080*14401700017000192CTVStereo
Google AdsMax GHG reductionMax GHG reduction - all devices - Google Ads3:4720*96015601300128all devicesStereo
Google AdsRecommendedRecommended - all devices - Google Ads3:4720*96020281690128all devicesStereo
Google AdsMax GHG reductionMax GHG reduction - all devices - Google Ads4:3960*72015601300128all devicesStereo
Google AdsCTV specificCTV specific - CTV - Google Ads4:31440*10801700017000192CTVStereo
Google AdsRecommendedRecommended - all devices - Google Ads4:3960*72020281690128all devicesStereo
Google AdsRecommendedRecommended - all devices - Google Ads4:5720*90020281690128all devicesStereo
Google AdsCTV specificCTV specific - CTV - Google Ads4:5720*9001700017000192CTVStereo
Google AdsMax GHG reductionMax GHG reduction - all devices - Google Ads4:5720*90015601300128all devicesStereo
Google AdsRecommendedRecommended - all devices - Google Ads5:4900*72020281690128all devicesStereo
Google AdsCTV specificCTV specific - CTV - Google Ads5:4900*7201700017000192CTVStereo
Google AdsMax GHG reductionMax GHG reduction - all devices - Google Ads5:4900*72015601300128all devicesStereo
Google AdsMax GHG reductionMax GHG reduction - all devices - Google Ads9:16720*128015601300128all devicesStereo
Google AdsCTV specificCTV specific - CTV - Google Ads9:161080*19201700017000192CTVStereo
Google AdsRecommendedRecommended - all devices - Google Ads9:16720*128024002000128all devicesStereo
MetaMax GHG reductionMax GHG reduction - all devices - Meta1:1720*720840700128all devicesStereo
MetaRecommendedRecommended - all devices - Meta1:1720*72012001000128all devicesStereo
MetaMax GHG reductionMax GHG reduction - all devices - Meta16:91280*72011001000128all devicesStereo
MetaRecommendedRecommended - all devices - Meta16:91280*72014001300128all devicesStereo
MetaMax GHG reductionMax GHG reduction - all devices - Meta4:5720*900840700128all devicesStereo
MetaRecommendedRecommended - all devices - Meta4:5720*90012001000128all devicesStereo
MetaMax GHG reductionMax GHG reduction - all devices - Meta5:4900*720840700128all devicesStereo
MetaRecommendedRecommended - all devices - Meta5:4900*72012001000128all devicesStereo
MetaMax GHG reductionMax GHG reduction - all devices - Meta9:16720*128011001000128all devicesStereo
MetaRecommendedRecommended - all devices - Meta9:16720*128014001300128all devicesStereo
PinterestMax GHG reductionMax GHG reduction - all devices - Pinterest1:1720*72011001000128all devicesStereo
PinterestRecommendedRecommended - all devices - Pinterest1:1720*72014001300128all devicesStereo
PinterestMax GHG reductionMax GHG reduction - all devices - Pinterest16:91280*72013001300128all devicesStereo
PinterestRecommendedRecommended - all devices - Pinterest16:91280*72016901690128all devicesStereo
PinterestMax GHG reductionMax GHG reduction - all devices - Pinterest2:3720x108013201100128all devicesStereo
PinterestRecommendedRecommended - all devices - Pinterest2:3720x108017161430128all devicesStereo
PinterestMax GHG reductionMax GHG reduction - all devices - Pinterest4:5720*90011001000128all devicesStereo
PinterestRecommendedRecommended - all devices - Pinterest4:5720*90014001300128all devicesStereo
PinterestMax GHG reductionMax GHG reduction - all devices - Pinterest5:4900*72011001000128all devicesStereo
PinterestRecommendedRecommended - all devices - Pinterest5:4900*72014001300128all devicesStereo
PinterestMax GHG reductionMax GHG reduction - all devices - Pinterest9:16720*128013001300128all devicesStereo
PinterestRecommendedRecommended - all devices - Pinterest9:16720*128016901690128all devicesStereo
SnapchatMax GHG reductionMax GHG reduction - all devices - Snapchat16:91280*72011001000128all devicesStereo
SnapchatRecommendedRecommended - all devices - Snapchat16:91280*72014001300128all devicesStereo
SnapchatMax GHG reductionMax GHG reduction - all devices - Snapchat9:16360*6401100715128all devicesStereo
SnapchatRecommendedRecommended - all devices - Snapchat9:16720*128014001000128all devicesStereo
The Trade DeskCTV specificCTV specific - CTV - The Trade Desk1:11080*108033153315128CTVStereo
The Trade DeskMax GHG reductionMax GHG reduction - all devices - The Trade Desk1:1720*72013001300128all devicesStereo
The Trade DeskRecommendedRecommended - all devices - The Trade Desk1:1720*72016901690128all devicesStereo
The Trade DeskMax GHG reductionMax GHG reduction - all devices - The Trade Desk16:91280*72013001300128all devicesStereo
The Trade DeskCTV specificCTV specific - CTV - The Trade Desk16:91920*108033153315128CTVStereo
The Trade DeskRecommendedRecommended - all devices - The Trade Desk16:91280*72020002000128all devicesStereo
The Trade DeskCTV specificCTV specific - CTV - The Trade Desk3:41080*144033153315128CTVStereo
The Trade DeskMax GHG reductionMax GHG reduction - all devices - The Trade Desk3:4720*96013001300128all devicesStereo
The Trade DeskRecommendedRecommended - all devices - The Trade Desk3:4720*96016901690128all devicesStereo
The Trade DeskMax GHG reductionMax GHG reduction - all devices - The Trade Desk4:3960*72013001300128all devicesStereo
The Trade DeskCTV specificCTV specific - CTV - The Trade Desk4:31440*108033153315128CTVStereo
The Trade DeskRecommendedRecommended - all devices - The Trade Desk4:3960*72016901690128all devicesStereo
The Trade DeskRecommendedRecommended - all devices - The Trade Desk4:5720*90016901690128all devicesStereo
The Trade DeskCTV specificCTV specific - CTV - The Trade Desk4:5720*90033153315128CTVStereo
The Trade DeskMax GHG reductionMax GHG reduction - all devices - The Trade Desk4:5720*90013001300128all devicesStereo
The Trade DeskRecommendedRecommended - all devices - The Trade Desk5:4900*72016901690128all devicesStereo
The Trade DeskCTV specificCTV specific - CTV - The Trade Desk5:4900*72033153315128CTVStereo
The Trade DeskMax GHG reductionMax GHG reduction - all devices - The Trade Desk5:4900*72013001300128all devicesStereo
The Trade DeskMax GHG reductionMax GHG reduction - all devices - The Trade Desk9:16720*128013001300128all devicesStereo
The Trade DeskCTV specificCTV specific - CTV - The Trade Desk9:161080*192033153315128CTVStereo
The Trade DeskRecommendedRecommended - all devices - The Trade Desk9:16720*128020002000128all devicesStereo
TiktokMax GHG reductionMax GHG reduction - all devices - Tiktok1:1640*640840650128all devicesStereo
TiktokRecommendedRecommended - all devices - Tiktok1:1720*7201000900128all devicesStereo
TiktokMin GHG reductionMin GHG reduction1:1720*72012001170128all devicesStereo
TiktokMax GHG reductionMax GHG reduction - all devices - Tiktok16:9960*540840650128all devicesStereo
TiktokRecommendedRecommended - all devices - Tiktok16:91280*72013001300128all devicesStereo
TiktokMin GHG reductionMin GHG reduction - all devices - Tiktok16:91280*72016901690128all devicesStereo
TiktokMax GHG reductionMax GHG reduction - all devices - Tiktok9:16540*960840650128all devicesStereo
TiktokRecommendedRecommended - all devices - Tiktok9:16720*128013001300128all devicesStereo
TiktokMin GHG reductionMin GHG reduction - all devices - Tiktok9:16720*128016901690128all devicesStereo
XandrCTV Roku ESPN OtherCTV Roku ESPN Other - CTV - Xandr1:11080*108030003000128CTVStereo
XandrMax GHG reductionMax GHG reduction - all devices - Xandr1:1720*72013001300128all devicesStereo
XandrRecommendedRecommended - all devices - Xandr1:1720*72016901690128all devicesStereo
XandrMax GHG reductionMax GHG reduction - all devices - Xandr16:91280*72013001300128all devicesStereo
XandrCTV Roku ESPN OtherCTV Roku ESPN Other - CTV - Xandr16:91920*108030003000128CTVStereo
XandrRecommendedRecommended - all devices - Xandr16:91280*72020002000128all devicesStereo
XandrCTV Roku ESPN OtherCTV Roku ESPN Other - CTV - Xandr3:41080*144030003000128CTVStereo
XandrMax GHG reductionMax GHG reduction - all devices - Xandr3:4720*96013001300128all devicesStereo
XandrRecommendedRecommended - all devices - Xandr3:4720*96016901690128all devicesStereo
XandrMax GHG reductionMax GHG reduction - all devices - Xandr4:3960*72013001300128all devicesStereo
XandrCTV Roku ESPN OtherCTV Roku ESPN Other - CTV - Xandr4:31440*108030003000128CTVStereo
XandrRecommendedRecommended - all devices - Xandr4:3960*72016901690128all devicesStereo
XandrRecommendedRecommended - all devices - Xandr4:5720*90016901690128all devicesStereo
XandrCTV Roku ESPN OtherCTV Roku ESPN Other - CTV - Xandr4:5720*90030003000128CTVStereo
XandrMax GHG reductionMax GHG reduction - all devices - Xandr4:5720*90013001300128all devicesStereo
XandrRecommendedRecommended - all devices - Xandr5:4900*72016901690128all devicesStereo
XandrCTV Roku ESPN OtherCTV Roku ESPN Other - CTV - Xandr5:4900*72030003000128CTVStereo
XandrMax GHG reductionMax GHG reduction - all devices - Xandr5:4900*72013001300128all devicesStereo
XandrMax GHG reductionMax GHG reduction - all devices - Xandr9:16720*128013001300128all devicesStereo
XandrCTV Roku ESPN OtherCTV Roku ESPN Other - CTV - Xandr9:161080*192030003000128CTVStereo
XandrRecommendedRecommended - all devices - Xandr9:16720*128020002000128all devicesStereo
XandrCTV Netflix Hulu NBCUCTV Netflix Hulu NBCU - CTV - Xandr9:161080*19201700017000192CTVStereo
XandrCTV Netflix Hulu NBCUCTV Netflix Hulu NBCU - CTV - Xandr16:91920*10801700017000192CTVStereo
YoutubeCTV specificCTV specific - CTV - Youtube1:11080*10801700017000192CTVStereo
YoutubeMax GHG reductionMax GHG reduction - all devices - Youtube1:1720*72013001300128all devicesStereo
YoutubeRecommendedRecommended - all devices - Youtube1:1720*72016901690128all devicesStereo
YoutubeMax GHG reductionMax GHG reduction - all devices - Youtube16:91280*72013001300128all devicesStereo
YoutubeCTV specificCTV specific - CTV - Youtube16:91920*10801700017000192CTVStereo
YoutubeRecommendedRecommended - all devices - Youtube16:91280*72020002000128all devicesStereo
YoutubeCTV specificCTV specific - CTV - Youtube3:41080*14401700017000192CTVStereo
YoutubeMax GHG reductionMax GHG reduction - all devices - Youtube3:4720*96013001300128all devicesStereo
YoutubeRecommendedRecommended - all devices - Youtube3:4720*96016901690128all devicesStereo
YoutubeMax GHG reductionMax GHG reduction - all devices - Youtube4:3960*72013001300128all devicesStereo
YoutubeCTV specificCTV specific - CTV - Youtube4:31440*10801700017000192CTVStereo
YoutubeRecommendedRecommended - all devices - Youtube4:3960*72016901690128all devicesStereo
YoutubeRecommendedRecommended - all devices - Youtube4:5720*90016901690128all devicesStereo
YoutubeCTV specificCTV specific - CTV - Youtube4:5720*9001700017000192CTVStereo
YoutubeMax GHG reductionMax GHG reduction - all devices - Youtube4:5720*90013001300128all devicesStereo
YoutubeRecommendedRecommended - all devices - Youtube5:4900*72016901690128all devicesStereo
YoutubeCTV specificCTV specific - CTV - Youtube5:4900*7201700017000192CTVStereo
YoutubeMax GHG reductionMax GHG reduction - all devices - Youtube5:4900*72013001300128all devicesStereo
YoutubeMax GHG reductionMax GHG reduction - all devices - Youtube9:16720*128013001300128all devicesStereo
YoutubeCTV specificCTV specific - CTV - Youtube9:161080*19201700017000192CTVStereo
YoutubeRecommendedRecommended - all devices - Youtube9:16720*128020002000128all devicesStereo