Creative Optimizer^BETA is a tool focused on reducing creative asset weight available as part of an ESP subscription or a standalone commercial license.

To learn more or gain access, please speak to your account manager.

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Submitting video creatives for optimization

To optimize your creative, follow the steps below from the Creative Optimizer^BETA section of the interface:

1. Select your seat - the seat is the contractual entity so most users will only have one available
2. Select the advertiser
3. Select the platform - we tailor optimization based on the platform so it is important to specify where the creative will be used
4. Enter additional recipients - if you need someone else to be able to download the optimized creatives, input their email so that they get the link directly
5. Upload your creatives - drag and drop or click to upload files. URLs cannot be used.

6. Push Apply to submit - a confirmation screen will appear totalling the number of recognized creatives expected to be optimized along with any error messages.

7. Confirm you wish to proceed - the relevant credits will be consumed on confirmation and you will be provided with a request ID. Use this request ID if you need to refer to it later with support.

8. Wait for e-mail - you will receive a download link for your optimized creatives in your e-mail upon completion

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Optimized Creatives Output

Upon downloading and extracting the zip file containing your optimized creatives you will see several folders available:

Zip file structure:

• 3 folders
  1. Recommended – all devices - Platform name
  2. Max GHG Reduction – all devices - Platform name
  3. CTV folder - Name dependent on which platforms they relate to (in bold below):
     1. Programmatic platforms (DV360, Xandr, Google Ads, Youtube, TTD, Generic DSP) > CTV specific – CTV – Platform name
     2. Amazon DSP > Prime video & Freevee specific - CTV - Amazon DSP
     3. Tiktok > Min GHG Reduction - all devices - Tiktok

1. Recommended spec that will work across devices for a given platform. We do not envisage any concerns around video quality, regardless of the device or content of the video.
2. Max GHG Reduction folder provides more heavy optimization which may have a slightly noticeable impact on visual quality if using fast moving images, thin text (like subtitles or small print) or an extended color palette. This provides a stronger reduction than the recommended spec but we would advise a human review of the quality before deploying.
3. CTV folder provides appropriate specs for CTV devices due to their much larger size and quality needs. There is also a significant difference between minimum specs required by each platforms so we have captured that here to ensure all creatives are accepted.

The filenames within the folders no longer identify which set they’re in or their attributes as they did previously, in order to remove errors relating to naming structures/taxonomies.

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Creative Credits

Credits are bought on a pre-usage basis.

Credits used can be tracked by seat and advertiser level on the entry page to Creative Optimizer^BETA

Speak to your account manager to discuss credit usage and limits

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Optimization Presets by platform

While we have configured the optimization presets by platform, device, formats and aspect ratio to provide the best combination of reduction and user experience, there is some crossover in the configurations for each platform - particularly where they have similar formats and device delivery.

Below is a full list of the settings chosen for each platform for your reference: