Creative Optimizer BETA

Creative Optimizer^BETA is a tool focused on reducing creative asset weight available as part of an ESP subscription or a standalone commercial license.

To learn more or gain access, please speak to your account manager.

​

Submitting video creatives for optimization

To optimize your creative, follow the steps below from the Creative Optimizer^BETA section of the interface:

1. Select your seat - the seat is the contractual entity so most users will only have one available
2. Select the advertiser
3. Select the platform - we tailor optimization based on the platform so it is important to specify where the creative will be used
4. Enter additional recipients - if you need someone else to be able to download the optimized creatives, input their email so that they get the link directly
5. Upload your creatives - drag and drop or click to upload files. URLs cannot be used.

6. Push Apply to submit - a confirmation screen will appear totalling the number of recognized creatives expected to be optimized along with any error messages.

7. Confirm you wish to proceed - the relevant credits will be consumed on confirmation and you will be provided with a request ID. Use this request ID if you need to refer to it later with support.

8. Wait for e-mail - you will receive a download link for your optimized creatives in your e-mail upon completion

​

Optimized Creatives

Upon downloading the zip file containing your optimized creatives you will see several suffixes added to the filename:

e.g.

[ORIGINALFILENAME] ctv-16.9-1080p-1785kbps-stereo-128kbps-most-optimized

which corresponds to:

[ORIGINALFILENAME] device-aspectratio-videoresolution-videobitrate-audiochannel-audiobitrate-optimization level

These elements are described below

These suffixes can help you understand the specific details of the optimized video.

Best Practice would involve separating targeting by device because the different screen sizes mean different levels of optimization are possible without affecting the user viewing experience. Therefore, we recommend that users review the most optimized versions for each device type and implement them separately where possible.

However, we recognise it is not always possible to split out targeting and budget by device so we have also included a ‘RECOMMENDED’ creative that should perform well across all device types without reduction in visual fidelity. Use this version if you are unable to split line items or campaigns by device.

​

Creative Credits

Credits are bought on a pre-usage basis.

Credits used can be tracked by seat and advertiser level on the entry page to Creative Optimizer^BETA

Speak to your account manager to discuss credit usage and limits

​

Optimization Presets by platform

While we have configured the optimization presets by platform, device, formats and aspect ratio to provide the best combination of reduction and user experience, there is some crossover in the configurations for each platform - particularly where they have similar formats and device delivery.

Below is a full list of the settings chosen for each platform for your reference: